Learn to Craft and Communicate Impactful Creative Directions

Learn to Craft and Communicate Impactful Creative Directions

A STEP-BY-STEP GUIDE TO FORMING GREAT MOODBOARDS

Skip the chaos, start with clarity.

Learn to set your design process up for success through building clear and concise moodboards

Time to answer alllll of your questions

Time to answer alllll of your questions

Time to answer alllll of your questions

Time to answer alllll of your questions

Time to answer alllll of your questions

Time to answer alllll of your questions

Time to answer alllll of your questions

Full Curriculum

INTRODUCTION

What is a moodboard, how does it benefit the branding process, when to create one, etc

PHASE 1: START WITH STRATEGY

The key strategy points to set yourself up for success before moodboarding

PHASE 2: COLLECTING IDEAS

Where to look, how to search, what to save, when to stop and more.

PHASE 3: CRAFTING THE BOARDS

Choosing a format, compiling colors, placing images, customizing and altering elements, adding descriptions, etc.

PHASE 4: PRESENTING & REVISING

How to share your presentation, collect feedback and then revise

PHASE 5: USING FOR IDENTITY

A few pointers on translating your moodboard to a final design.

CONCLUSION

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Step Inside My Moodboarding Workflow

In this course, you’ll work with me from start to finish as I form brand moodboards and share a variety of tips and tricks to building strong, versatile visual directions

What's Included?

What's Included?

Ready to get started?

Ready to get started?

• 2 hrs of video lessons
• 2 moodboard template files
• Client questionnaire interactive PDF file
• Lifetime access

$149 USD

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hey, i'm lucy!

Designer, mom, college-dropout, content creator, California-raised Okie and your branding bestie.

On any given day you can find me posted up in my little home office, designing away, fixated on some new project, sipping a London fog with my little girl in my lap and puppies curled under the desk.

Branding is my thing and if you're branding-obsessed, or even branding-clueless, we're going to get along great. As long as you have a passion, I'm so ready to join forces with you and bring it to life.

hey, i'm lucy!

Designer, mom, college-dropout, content creator, California-raised Okie and your branding bestie.

On any given day you can find me posted up in my little home office, designing away, fixated on some new project, sipping a London fog with my little girl in my lap and puppies curled under the desk.

Branding is my thing and if you're branding-obsessed, or even branding-clueless, we're going to get along great. As long as you have a passion, I'm so ready to join forces with you and bring it to life.

hey, i'm lucy!

Designer, mom, college-dropout, content creator, California-raised Okie and your branding bestie.

On any given day you can find me posted up in my little home office, designing away, fixated on some new project, sipping a London fog with my little girl in my lap and puppies curled under the desk.

Branding is my thing and if you're branding-obsessed, or even branding-clueless, we're going to get along great. As long as you have a passion, I'm so ready to join forces with you and bring it to life.

hey, i'm lucy!

Designer, mom, college-dropout, content creator, California-raised Okie and your branding bestie.

On any given day you can find me posted up in my little home office, designing away, fixated on some new project, sipping a London fog with my little girl in my lap and puppies curled under the desk.

Branding is my thing and if you're branding-obsessed, or even branding-clueless, we're going to get along great. As long as you have a passion, I'm so ready to join forces with you and bring it to life.

Hey, i'm lucy!

Designer, mom, college dropout, content creator, California-raised Okie and your branding bestie.

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hey, i'm lucy!

Designer, mom, college-dropout, content creator, California-raised Okie and your branding bestie.

On any given day you can find me posted up in my little home office, designing away, fixated on some new project, sipping a London fog with my little girl in my lap and puppies curled under the desk.

Branding is my thing and if you're branding-obsessed, or even branding-clueless, we're going to get along great. As long as you have a passion, I'm so ready to join forces with you and bring it to life.

hey, i'm lucy!

Designer, mom, college-dropout, content creator, California-raised Okie and your branding bestie.

On any given day you can find me posted up in my little home office, designing away, fixated on some new project, sipping a London fog with my little girl in my lap and puppies curled under the desk.

Branding is my thing and if you're branding-obsessed, or even branding-clueless, we're going to get along great. As long as you have a passion, I'm so ready to join forces with you and bring it to life.

You may be wondering…

who is this course for?

This is for brand designers looking to elevate their creative direction stage through impactful moodboarding. Those who want to eliminate revision rounds, communicate unique ideas, and relieve project stress.

What exactly is moodboarding and what's it for?

What exactly is moodboarding and what's it for?

A moodboard is a curated layout of images, graphics, colors and more to display a creative direction. This course will revolve around moodboards specifically whithin the brand design process.

how long will i have access?

Your one time purchase will secure you lifetime access to this course so you can always reference back and take as long as you want to complete it.

Are payment plans available?

Yes, payment plans are available through Affirm or Afterpay at checkout.

What softwares or resources do i need access to?

What softwares or resources do i need access to?

Adobe Illustrator is highly recommended as I'll be walking you through Illustrator-specific knowledge in the course however, you can also apply a lot of the course knowledge to other programs as well. Otherwise, no resources or programs are required.

where will i be able to access the course?

where will i be able to access the course?

You will have access through your personal course webpage where video lessons and files are all laid out and your progress will be saved. Additionally, any other of my courses you enroll in will be accessible there as well!

do i need previous design experience?

do i need previous design experience?

I would recommend having at least a basic level of skill within Adobe Illustrator as we utilize the program to develop our moodboards. You can check out my Learn Illustrator courses here if you want to start there first.

will i get access to templates or resources

will i get access to templates or resources

Yes, included in your course files are 2 custom moodboard presentation templates (each 5 pages and avaliable for Illustrator as well as Indesign ) alongside a Client Questionnaire PDF for your strategy stage.

The easiest way to grow every week

join the branding buddies mailing list for juicy insights & insider value

The easiest way to grow every week

join the branding buddies mailing list for juicy insights & insider value

The easiest way to grow every week

join the branding buddies mailing list for juicy insights & insider value

The easiest way to grow every week

join the branding buddies mailing list for juicy insights & insider value

The easiest way to grow every week

I design brands with substance and teach fellow creatives how to do the same. No degree required.

The easiest way to grow every week

join the branding buddies mailing list for juicy insights & insider value

Your ready-to-go process is a click away

grab yourself some PRESENTATION templates curated by yours truly

PROCESS TEMPLATES

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LAUNCH GUIDE

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THE CREATOR BUNDLE

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CONCEPT PRESENTATION

Sooo much content awaits on my socials as well. Connect with me there!

Sooo much content awaits on my socials as well. Connect with me there!

Sooo much content awaits on my socials as well. Connect with me there!

Sooo much content awaits on my socials as well. Connect with me there!

Sooo much content awaits on my socials as well. Connect with me there!

Sooo much content awaits on my socials as well

Sooo much content awaits on my socials as well